Here I used same steps at my start-up and got better alexa ranks and got more traffic to be a SEO Achiever!Every developer says that SEO is a keyword strategy.
A professional web design agency focuses its SEO strategy not just on getting search engines to find your web pages. It goes further and implements efficient and ethical methods to get your website top rankings on search engines.
If you are not using the services of any professional Company, but you are on optimising your website for search engines, here are some efficient ways to get you started on the right track:
Analyse Your Current Website
This step involves examining your existing website, if you already have one, for keywords and visible content, and their search engine friendliness. For example, are keywords included in title tags and Meta descriptions? Are images keyword-optimised?
This stage should also involve an analysis of competitor websites. There are websites such as keywordspy.com and semrush.com that provide competitor SEO details such as keywords and their usage and backlink analysis.
You can start with familiar competitors, or choose businesses listed in the first five positions on search engines for relevant keywords.
Choose Appropriate Keywords
Choose a basic list of keywords and phrases that you think will be used by your target audience to search for your business. Use the knowledge obtained from competitor analysis while generating your list.
Verity if your customers would use keywords as listed by you; strategies such as online surveys and social media queries can help in this research. Redefine and prioritise keywords accordingly.
Perform On-Page Optimisation
Optimise webpages on your website for relevant keywords and phrases. Include keywords in title tags, meta tags and content including images. Include internal links and header tags to inform search engines more about your website, and increase your website’s chances of getting indexed.
Content that is well-presented with keywords included in it, and has useful information for readers, is a great SEO plus. Include a variety of content, including regular blog articles, videos, infographics and podcasts, for greater impact and results.
Build Quality Backlinks
Getting back links from reliable third party websites is a great way of link building. The greater the number of quality back links, the greater the chances of your website ranking higher.
Use proven and ethical link-building techniques, including guest-blogging and developing link-worthy content such as info graphics.
Develop Social Media Presence
Search engines are increasingly considering a website’s social media popularity as a ranking factor. Build your business page on social networking websites relevant to your business, and engage well with audiences with useful content, to earn good rankings.
Monitor your Website’s Progress Regularly
Once the above strategies are in place, check your website’s performance on search engines. Notice if there are improvements in rankings. Tools such as Google Analytics help you understand visitor behaviour – keywords they are using, WebPages they are interested in, etc.
Depending on the results, refine existing strategies or devise new strategies, and examine results.
The process of SEO is continuous. It is crucial to keep track of results regularly; be up-to-date with current SEO standards; and refine strategies, for uninterrupted results. Given the pressure and work involved, it would be practical and efficient to hire a web design Manchester Company for desirable results
See how I building up SEO Strategies:-
Sometimes, doing that gets a bit overwhelming for businesses and especially startups who already have a shoe-string marketing budget. Knowing the right strategies in SEO for the online presence of their business is essential. Here are some steps that will allow you to build an online presence without breaking the bank:
Using Long Tail Keywords
Long tail keywords are essential for getting effective results in SEO. Since user intent is quite significant while building a SEO strategy, they need to be used instead of using only general keywords. Long tail keywords are basically more specific related to your products/services. They also mean lower competition and are highly focused and more relevant to online searches. They help to generate more qualified traffic and generate leads and conversions during online searches.
Your first step of going in the right direction as far as applying effective SEO strategy goes, is that you need to use long tail keywords for fulfilling the needs of customers when they are searching for terms associated with your brand. Produce quality content using these long tail keywords. Gone are the days of stuffing generic keywords within your content and obtaining high rankings on Google. Deciding the right long tail keywords for your SEO campaigns can make or break your strategy.
Secondly, you need to ensure that the search engine crawlers are able to index and crawl your website and can easily find your content on the website. The website should be navigable and should have relevant internal links, besides having a fast website loading time as per the standards set by Google.
A good site structure also helps your site in showing various links in the search engine displayed results. Avoid structures which are entirely made in Flash. A search engine will never be able to crawl such a website properly. Any SEO company will have to maintain a site structure which is user friendly for the visitors so that they can increase their website’s usability.
Also, from a SEO perspective a shallow website (requires not more than 2-3 clicks to reach any page) is much preferable compared to a deep website. Also having a SEO friendly url structure of all your pages is highly preferable. Using a url which is keyword rich and has a descriptive name instead of using generic urls is highly preferable.
Writing high content guest posts as per the specific niche of the website is highly effective in increasing the rankings on Google. It has two advantages. Firstly, it increases your backlinks in an inexpensive way and secondly, it enables your audience to increase their knowledge. Research your industry and your niche well so that you can find high authority websites within the niche that accept guest blogs. Secondly, produce amazing content customized as per all your relevant keywords.
Providing a real value to your customers will fetch a larger audience, increase audience engagement and result in more conversions.
Also, reach out to blog editors for maintaining a long standing rapport and relationship with them. The search engines recognize this and will result in your website’s higher rankings. In fact Google has started rewarding websites with high popularity and the ones which have links with high authoritative websites in their respective domains.
Instead of competing nationally and globally, if you are a startup it is advisable to compete at local level. This will give you an advantage for obtaining lesser competition in the market which can work well for you within a stipulated budget and increase your ROI. Investing your time and attention for ranking high on major search engines for high competitive words in the global market will not yield desired results. Any website designing company in Delhi offering its services for clients should ideally apply local SEO strategies for building an online presence in the local market.
The three major local SEO strategies include getting online reviews for your services, creating Google myBusiness accounts (It is a directory that Google uses to exhibit local results of businesses based on the searches conducted by online audience) and getting involved with local networking events. If applied effectively all of these can fetch amazing results at google.