Maintain the site well
Site maintenance is a very common and important SEO strategy for e-commerce websites. Looking around you, the galaxy of e-commerce sites you will find will leave you gasping for breath. In order to effectively compete with those stores, you must maintain the online store diligently. Through regular maintenance, you must make sure there are no 404 errors. Pay attention to the external links. Make sure all the links are active and do not lead to any broken pages. Google rankings do consider the sites that are user friendly.
Focus on the internal linking structure
The ideal thing expected by a search engine is to let the customer reach out a given page with the fewest number of clicks. Therefore creating a sound internal linking strategy is very important for a successful SEO mission. It is therefore necessary to make sure you are linking the relevant and related pages within the domain of your site. Do not create new links simply for the purpose of creating them. When you have the complete control over all the internal links within your domain, it is all done well.
Understand the importance of canonical tag
One of the worst mistakes you can do in a e-commerce website is to have duplicate content in order to describe similar products on the products listing page. Remember that Google is most likely to penalize your site for duplicate content. Incorporating canonical tag on the appropriate pages can tell Google that you are aware of the presence of duplicate content on your site. This will also help to consolidate all the link signals to a single URL.
Work on alternative text
Alternative text is a very important part of a wonderful SEO strategy that is often overlooked. Alt text is very important for e-commerce sites as the Google image search is becoming very popular. Incorporating alt text for your images lets Google read the image and place it in the right context to the content centered on it. Especially e-commerce sites will have a lot of images that will have to be optimized with alternative text. Remember that alternative texts are not places to stuff keywords. Use the right keywords and avoid duplicate content and also providing context. This approach will certainly give you a winning edge over your competitors to increase the rankings of your website.
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